What | Video Installation
Who | Gucci SpA
Where | Gucci Museum, Palazzo della Mercanzia, Florence Italy
To celebrate the 90th-anniversary of the birth of the brand, Gucci have opened their own Museum in Florence, the brand’s hometown.
The project included several phases: the lighting of all internal spaces, scenographic permanent lighting of the exteriors and a temporary video installation on the facade, presented at the opening of the Museum.
The video installation for Gucci Museum blends history, architecture, art, and culture of Florence during the Renaissance with the cornerstones of the brand’s history.
– Artistic and historical research
– Concept of the art installation
– Static and animated simulations, printed and audio-visual presentations
– Revisions with the client